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The customer objectives view

abstract The purpose of the customer objectives view is described. A number of methods or models is given to use in this view: customer key drivers to understand the essentials, value chains and business models to understand the position of the customer and a supplier map to understand the supply side of the customer.

download article in pdf, size: 0.22 MB
slides in pdf, size: 0.19 MB
source files in Latex and Visio 5.0, size: 0.21 MB
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download statistics: Slides: 4418 downloads
Paper: 6832 downloads

figures

COVoverview.stamp.gif COVmotorwayManagementKeyDrivers.stamp.gif TCAFkeyDriverSubmethod.stamp.gif TCAFkeyDriverRecommendations.stamp.gif LWAvalueChain.stamp.gif COVsuppliers.stamp.gif

History

0.3 November 11, 2004 Gerrit Muller 0.2 July 8, 2002 Gerrit Muller 0.1 July 3, 2002 Gerrit Muller 0 March 26, 2002 Gerrit Muller